San Ramon, Calif., July 6, 2020—Today, Synergy Global Housing (Synergy) welcomes Sofia Oragano as its newest Business Development Manager, EMEA. Oragano will be based in the Synergy EMEA London office reporting to VP of Sales EMEA, Claire Barrie. In her new role, Oragano will be responsible for driving revenue growth, growing client partnerships, and brand stewardship contributing to the evolution of the Synergy EMEA footprint.
“Sofia consistently demonstrates an ability to match provider service with client need—intelligently articulating the value of service and product,” said Barrie. “Acquiring her highly coveted skill-set is a major win for Synergy and the clients we serve.”
With a background that notes more than a few industry elite providers and servicers, Oragano brings over a decade of a diverse serviced accommodation experience—sole agency, independent operator, and global solutions—to Synergy. Most recently, she worked as a Global Account Director for Oakwood Worldwide, where she was responsible for new business activity, critical account business reviews, RFP responses, and final presentations, and maintaining eight-figure sales accounts. Her time with Oakwood was punctuated by numerous accolades and awards, including but not limited to the 2018 Supplier of the Year award along with the prestigious 2018 and 2014 The Business Travel People Award honors, a recognition given to the Business Development Team of the Year within the sector.
Prior to Oakwood, Oragano worked for SACO and SilverDoor in a variety of sales and account support roles.
“Synergy’s exuberance has always stood out to me. Not only reputable and thriving—also portraying a strong sense of culture. A company I always envisaged working for one day,” said Oragano.
Oragano is of Italian and Irish descent, noting family and food as the two most important things in her life. She is an outgoing person, thriving and smiling in most situations that put her in proximity to her nearest and dearest. Traveling and experiencing new people, culture, and places are loves—“just another reason for loving [her] job!”
About Synergy Global Housing
Founded in 1999, Synergy Global Housing (Synergy) is a leading global serviced accommodation provider delivering a superior furnished housing experience to the business travel and workforce mobility industries. Providing best-in-class serviced accommodations in over 85 countries, backed by hospitality leader, The Ascott Limited, Synergy’s global inventory exceeds 100K units worldwide. Through people, passion, and innovation, Synergy offers worldwide hospitality services, custom-tailored to meet a wide-range of client need via local expertise and on-site personnel in Dublin, Ireland; London, England; Hyderabad, India; Singapore; San Ramon, San Francisco, Los Angeles, and San Diego, California; New York City, New York; and Seattle, Washington. Follow Synergy on FB, LI, IG, and TW.
Synergy is a member of The Ascott Limited (Ascott), a Singapore company that has grown to become one of the leading international lodging owner-operators. Spanning more than 170 cities across over 30 countries, Ascott’s serviced residence and hotel brands include Ascott, Citadines, Citadines Connect, Somerset, Quest, The Crest Collection, lyf, Préférence, Vertu, Harris, Fox, Yello and POP!. Ascott is a wholly owned subsidiary of CapitaLand Limited (CapitaLand), one of Asia’s largest real estate companies headquartered and listed in Singapore. Ascott boasts over 30 years of industry track record and award-winning brands that enjoy recognition worldwide. For more information on CapitaLand and Ascott, please visit www.capitaland.com and www.the-ascott.com.