Strategic move Bolsters On-the-Ground Presence in Key US Market
San Ramon, CA, December 12, 2023 — Synergy Global Housing (Synergy), a leader in serviced accommodation program management, announced today, its expansion into the state of Texas, marking a significant step in the company’s strategic growth initiatives. With operations headquartered in Houston, Synergy aims to cater to the furnished housing needs of its clients in four pivotal cities: Houston, Austin, Dallas, and San Antonio.
The company’s entrance into Texas will continue Synergy’s boots-on-the-ground approach, which has been successfully replicated in other highly requested growth markets.
“This expansion into Texas is a testament to our commitment to meet the evolving needs of our clients,” expressed Debra Christopher, President of Synergy. “Synergy has had a substantial East and West Coast presence in the United States. Now, with an operations team based in Texas, we will be able to better serve our clients’ temporary accommodation needs in the Central part of the country.”
The market will be overseen by Synergy’s Director of Client Services, Richard Franco, who is based in Houston and brings over 25 years of corporate housing leadership experience to the role, particularly in the South-Central US.
“I’m thrilled to lead our operations here in Texas,” said Richard Franco. “The region’s potential, coupled with Synergy’s commitment to excellence, presents an incredible opportunity to establish a dynamic and substantive presence. We have had great support from our local partners in Texas and expect to build on our strong working relationship together.”
Synergy has been actively hiring local market personnel and will begin accepting reservations beginning January 2, 2024.
About Synergy Global Housing
Founded in 1999, Synergy is an international serviced accommodation provider headquartered in San Ramon, CA, delivering a superior hospitality-driven extended-stay experience to the business travel and mobility industries. Providing best-in-class housing and services in over 2,000 cities in more than 85 countries, the company has offices in China, Singapore, India, England, Ireland and multiple locations throughout the United States.
Recognized globally, Synergy’s recent awards include the 2023 Travel Partner of The Year: Alternative Accommodation Operator from the Business Travel Awards, 2023 and 2021 Company of The Year from the Corporate Housing Provider’s Association (CHPA), 2023 ITM Service Excellence Team; 2022 Operations Team of the Year from the Business Travel People Awards; 2022 Serviced Apartment Provider of the Year Regional/Global from Relocate Magazine; and the 2021 Corporate Housing Provider of the Year from the Forum for Expatriate Management (FEM) U.S. and EMEA regions., 2023 and 2021 Company of The Year from the Corporate Housing Provider’s Association (CHPA), 2023 ITM Service Excellence Team; 2022 Operations Team of the Year from the Business Travel People Awards; 2022 Serviced Apartment Provider of the Year Regional/Global from Relocate Magazine; and the 2021 Corporate Housing Provider of the Year from the Forum for Expatriate Management (FEM) U.S. and EMEA regions.
Synergy is a member of The Ascott Limited (Ascott), a leading international lodging owner-operator based in Singapore. Spanning more than 220 cities in over 40 countries, Ascott’s serviced residence and hotel brands include Ascott, Citadines, lyf, Oakwood, Quest, Somerset, The Crest Collection, The Unlimited Collection, Préférence, Fox, Harris, POP!, Vertu and Yello. Ascott is a wholly-owned subsidiary of CapitaLand Investment Limited (CLI), one of Asia’s largest diversified real estate groups headquartered and listed in Singapore and Malaysia. Today, Ascott boasts over 30 years of industry track record and award-winning brands that enjoy recognition worldwide.
