Bolsters Company’s Tri-regional and Diversification Sales Strategy
San Ramon, CA, August 14, 2023 — Synergy Global Housing (Synergy), a global leader in serviced accommodation program management, today announced the promotion of industry veteran Claire Barrie to Executive Vice President, Global Sales and Marketing. With over two decades of temporary living experience and a proven track record as a sales leader, Barrie brings a wealth of expertise to her new role at the company.
“Claire has had a profound impact on expanding Synergy’s footprint throughout Europe and Asia,” said Jack Jensky, Co-founder of Synergy. “We have been so impressed with her sales acumen and ability to generate new business across diverse industries here at Synergy. Claire’s passion for delivering custom corporate housing solutions and her unwavering support for her clients, direct reports and colleagues has truly been inspiring and we look forward to her continued collaboration on the strategic direction of the company.”
Barrie joined Synergy 4 years ago as Vice President Sales, EMEA charged with creating a revenue stream for the company from new European customers. Having made significant progress in that region, she quickly expanded to building out sales efforts in APAC as Vice President Sales, EMEA and APAC. Most recently, Barrie had Eastern US added to her responsibilities. With all three regions firmly producing, she once again has had the scope of her role increased to include oversite of all sales globally. Barrie will be working closely with Susan Becker, VP of Sales, US, Robert Wyatt, VP of Client Services and Robin Spindel, VP of Marketing.
Prior to Synergy, Barrie was VP of Sales at BridgeStreet, where she played a pivotal role in growing that company’s European presence. Before that, she was Director of Sales for Oakwood Worldwide where she held three progressive positions during her 14 plus years with that organization.
“Synergy has been supportive since the onset in development of its management team and next generation of leaders”, said Claire Barrie. “It’s afforded me the opportunity to contribute in a significant way to the exponential growth of the serviced apartment industry, which has experienced a surge in popularity as preferences in accommodation and lifestyle have evolved. I am ready to take on this new challenge.”
Barrie, a designated Worldwide ERC® Global Mobility Specialist (GMS), has held directorship on the board of the Institute of Travel and Meetings (ITM) and she is currently the Co-Vice Chair of the Global Business Travel Association (GBTA) committee for Diversity, Equity and Inclusion.
With London-based Barrie in this key leadership role, Synergy brings an even greater global approach to the company’s existing tri-regional sales initiatives and worldwide delivery of temporary housing programs.
About Synergy Global Housing
Founded in 1999, Synergy is an international serviced accommodation provider headquartered in San Ramon, CA, delivering a superior hospitality-driven extended-stay experience to the business travel and mobility industries. Providing best-in-class housing and services in over 2,000 cities in more than 85 countries, the company has offices in China, Singapore, India, England, Ireland and multiple locations throughout the United States.
Recognized globally, Synergy’s recent awards include: The 2023 Institute of Travel Management (ITM) recognition for Service Excellence; 2023 Best Serviced Apartment Provider, Excellence in ESG Initiatives and Excellence in Talent Development, Diversity & Deployment from Relocate Global; 2023 and 2021 Company of The Year from the Corporate Housing Provider’s Association (CHPA); 2022 Operations Team of the Year from the Business Travel People Awards; and the 2021 Corporate Housing Provider of the Year from the Forum for Expatriate Management (FEM) for both the U.S. and EMEA regions. Synergy is a member of The Ascott Limited (Ascott), a leading international lodging owner-operator based in Singapore. Spanning more than 220 cities in over 40 countries, Ascott’s serviced residence and hotel brands include Ascott, Citadines, lyf, Oakwood, Quest, Somerset, The Crest Collection, The Unlimited Collection, Préférence, Fox, Harris, POP!, Vertu and Yello. Ascott is a wholly-owned subsidiary of CapitaLand Investment Limited (CLI), one of Asia’s largest diversified real estate groups headquartered and listed in Singapore and Malaysia. Today, Ascott boasts close to 40 years of industry track record and award-winning brands that enjoy recognition worldwide.
