Technology and innovation have disrupted almost every industry during the past two decades. The expectations of business travelers have shifted, and corporations are seeking new and innovative ways to empower the individual buyer by streamlining their travel supply chains. From real-time booking platforms to expense management software, consumers have never been as empowered to make purchasing decisions as they are now.

On Tuesday August 14, 2018, Synergy Co-Founder Henry Luebbert will present along with Duane Futch and Michael Hall during an education session at the GBTA 2018 Convention.  This panel of industry experts will be discussing new innovations that embolden the buyer, and ways global business travel companies can respond to this trend. Each presenter will speak to a technology or innovative approach to problem solving that their respective organizations engaged in during the previous year. Topics of discussion will include the original objectives for the new technology, how it was rolled out, its effectiveness, and best practices for future efforts.

Computers and Customers: How Technology and Innovation is Putting More Buying Power in the Hands of the Consumer

Tue. August 14| 10:30 AM – 11:00 AM | Meeting Room 6B Upper Level

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