Former Roomzzz COO joins to continue Synergy’s expansion in the EMEA and APAC regions
London, UK, May 03, 2022 — Synergy Global Housing (Synergy), a global leader in serviced accommodation program management, announced long-time hotel and serviced apartment executive, Robert Alley, joined the company as EVP International. Alley will be based out of Synergy’s London office and report to President, Debra Christopher.
“We’re very excited to welcome Robert to the team as he’s not only business-minded, innovative and entirely hospitality-focussed; he puts people at the heart of his approach to leadership”, said Christopher. “As we continue to expand internationally, we’re very conscious that we need to design our leadership team with our growth trajectory in mind, and Robert hits the sweet spot perfectly”.
Alley began his career in hospitality at the Forte Hotels before joining Hilton Hotels, where he held such roles as Area Revenue Manager, Area Director of Sales and Marketing Director – Leisure and Events. After Hilton, Alley took on various executive sales, marketing, events, and product roles for the InterContinental Hotel Group (IHG), glh Hotels, and Hallmark Hotels. In 2017, he transitioned to the serviced apartment sector as the Chief Operating Officer for Roomzzz Aparthotel, where he was responsible for customer experience, operations and strategic development.
“Since joining the sector, Synergy has always proven to be an organization driven by partnership, community, and most of all, hospitality”, said Alley. “The company propels the industry forward with innovative solutions, best-in-class apartments and a world-class supply chain network; all backed with client and guest service excellence. I’m very excited and honoured to join this group of industry leaders”.
Synergy’s international division is entering a critical yet purposeful and strategic phase of its global expansion and growth as it prepares its leadership structure for the next decade. In mid-January, the company hired Singaporean-based Michelle Low as VP of Global Supply Chain and promoted the 2021 Business Travel People Award Operation Manager of the Year and recent appointee to the Global Business Travel Association (GBTA) Sustainability Committee, Charlotte Winter, to General Manager, EMEA.
More recently, Synergy recruited former Managing Director for A.K.A Hotels and Hotel Residences, Karen Mills, to lead Operations for the EMEA region. Alley’s appointment is the latest in a string of critical international staff moves that position the organization to build upon its growth in the region and better serve its multi-national client base for the foreseeable future.
“Robert’s strong industry reputation, commercial instincts and team-building skills—along with his deep experience in sales, marketing, operations, development and working in both international and family business across multi-models—makes him a perfect fit to lead the international arm of the company from now and into the future”, said President International, Stephen Hanton.
Alley is the current Chairman of the Association of Serviced Apartments Providers (ASAP).
About Synergy Global Housing:
Founded in 1999, Synergy is a global serviced accommodation provider headquartered in San Ramon, CA, delivering a superior hospitality-driven extended-stay experience to the business travel and mobility industries. Providing best-in-class housing and services in over 2,000 cities in more than 85 countries, the company has offices in China, Singapore, India, England and Ireland, along with multiple locations throughout the United States. Recognized globally, Synergy has received numerous awards and accolades from globally recognized industry associations and publications, including the 2021 U.S. and EMEA Corporate Housing Provider of the Year from the Forum for Expatriate Management (FEM) and the 2021/20 Corporate Housing Provider of the Year from the Corporate Housing Providers Association (CHPA).
Synergy is a member of The Ascott Limited (Ascott), a leading international lodging owner-operator based in Singapore. Spanning more than 200 cities in over 30 countries, Ascott’s serviced residence and hotel brands include Ascott The Residence, The Crest Collection, Somerset, Quest, Citadines, lyf, Préférence, Vertu, Harris, Citadines Connect, Fox, Yello, Fox Lite and POP!. Ascott is a wholly-owned subsidiary of CapitaLand Investment Limited (CLI), one of Asia’s largest diversified real estate groups headquartered and listed in Singapore and Malaysia. Today, Ascott boasts over 30 years of industry track record and award-winning brands that enjoy recognition worldwide.